global catalog
Multi-market integration.
A simpler way for sellers to manage products across markets. I redesigned the Global Catalog experience to make multi-market selection, visibility, and management faster and easier across the U.S., Mexico, Chile, and Canada.
50% reduction in time spent managing multiple markets
The Challenge
Sellers lacked multi-market visibility and cross market management tools. Overseeing curated global assortment was heavily fragmented, manual and cumbersome
My role
UX Designer (Individual Contributor)
Interaction Design
Heuristic Evaluation
Stakeholder Alignment
Multi - Market Management Experience
The solution.
I introduced a multi-market management experience that gives sellers a clear view of where products are published and makes it easier to manage multiple markets from one workflow.
Discover
See where products are published
Select
Choose multiple markets using a familiar checkmark interaction.
Manage
Update market visibility and curated assortments without switching between workflows. The result was a more scannable, predictable, and efficient experience for managing products across regions.
New dialog feature enabling user to see visible markets
Discovery
I explored two interaction models
Solution A - Hover + Checkmarks
Users could reveal available markets and select/deselect them using familiar checkmarks.
Solution B - Click + Multi-Select
Ability to select a product and manage multiple markets through a more action-heavy interaction.
Results
A tested better.
Users found the checkmark pattern more recognizable and easier to understand, while the second approach felt more complicated and harder to remember. “The checkmarks are more recognizable and easier to use.
at a glance
Key features.
The final design enables users to easily view which markets their products are listed in directly on the product details page. Additionally, the curated assortment page includes clear references to published products and the number of products in each assortment, giving users a more intuitive way to manage their product listings across multiple regions.
Impact
50% faster multi-market management.
The new experience helped sellers
The design was reviewed and approved by stakeholders on the Global Catalog team for its simplicity and effectiveness.
Manage multiple markets more efficiently
Quickly understand product market status
Reduce friction when curating cross-market assortments
Work with greater confidence across regional catalogs