A Curated Shopping Experience

Rejuvenation - Problem/Opportunity

Opportunity to design a microsite for an e-commerce retailer that is focused on very specific retailers with 75-100 highly curated products from their current inventory. The goal is to work with the information architecture and interface design to produce a site that is easily navigable by the user and convey the brands image.

Tools 
Pen and Paper, Axure, Illustrator, Photoshop, Keynote

Contributions
Research, User Interviews, Information Architecture, Card Sorting, Wireframing

Personas

Based on my brand and the expensive items that were sold in the Rejuvenation store. The prestige is a busy man who needs his items quick fast and easy  with a quick checkout experience. He needs his items to be available for purchase on mobile. 

Competitive/Comparitive Analysis

Needs, Business Goals

To increase revenue, and offer efficient checkout experience and mobile app. From research, data is shown by providing customer reviews creates emotional connections with existing brand therefore increase brand loyalty. 

Key Findings - Apple Pay

Studies show that Apple Pay Increased revenue as much as 2.5 times and increased purchase frequency

Card Sorting

Sketches

Site Map, User Flow

Wireframes

Solution

Implement efficient checkout process, easy to rate and review items, offer turn of the century industrial items. Mobile purchases

Mobile Responsive Solutions

Next steps - Offer tablet